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In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their field? Is it their disproportionate level of knowledge? Their charisma? Their marketing abilities? Is it the way they portray their identities as ideals to be emulated by tribes of believers, or the way they have moved a body of knowledge forward? Most importantly, is it possible to emulate their success?. The answer is a resounding ‘Yes!’ What Makes Them Great? sets out in 50 practical suggestions exactly what it would take for you to become so formidable within your own industry that your competitors struggle to keep up. Because, when you are the industry leader, the undisputed expert, the dynamics change: the media and the deals come to you; your level of earning is exponentially higher; you enjoy privileged access and extraordinary leeway; you arrive to find the door already open. Find out what it would take for you to become the Branson of business, the Clarkson of cars, the Oprah of talk-show television. Find out how you can become the leading name in your industry.

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